Alma is the second in a trilogy of deforestation films by Patrick Rouxel. GREEN, screened at WSEFF in 2010. Alma focuses on Brazil and explores the devastating impacts of the cattle industry. Rouxel creates a cinematic essay about the global industrial economy and the speed with which virgin forests are being cleared for timber and new grazing land. Alma offers a visually stunning exposition of a colorful cowboy culture and the millions of animals used to satisfy our voracious global appetite for meat and dairy products, and a testimony of the damage inflicted by humans on the natural world.