RACING TO ZERO

Christopher Beaver, Diana Fuller, Trash24 Films, Matter of Trust.org, Maureen Gosling | 2014 | 57 min.

2015 Official Selection

Three years ago the mayor of San Francisco pledged to achieve zero waste by 2020. We followed this city’s trail of trash, behind-the-scenes, to track the possibility and made a great discovery. The simple substitution of the word RESOURCE for the word GARBAGE transformed a culture, producing a wealth of new industries, and an intriguing and surprising race to zero.